The Vision
To position Jammu & Kashmir as a global destination for design, creativity, culture, and lifestyle.
About Us
The Creative Heartbeat of Jammu & Kashmir
A land where craftsmanship, heritage, art, and fashion shape a distinctive cultural identity.
The first council for the creative minds.
The Mission
To connect traditional craftsmanship with contemporary design and global commerce.
In Focus
Moments From the Runway
The Big Idea
Beyond the Runway
The Runway Diaries is not just about fashion. It is an active forum for all these creative aspects, capturing every story of creativity across J&K, from artisans and architects to entrepreneurs on the world stage.
The Creative Ecosystem
A Unified Platform for J&K's Diverse Talent
Fashion & Textiles
Designers, weavers, artisans.
Art, Craft & Culture
Artists and heritage conservationists.
Architecture & Spaces
Architects and spatial curators.
Performing Arts
Musicians, dancers, and film.
Media & Digital
Creators and photographers.
Events & Tourism
Heritage properties and curators.
Our Flagship Initiatives
The Runway Diaries Festival
An annual celebration of fashion, heritage, and creative exchange.
- Fashion shows and designer showcases
- Design masterclasses
- B2B networking forums
The Design Bazaar
A premium marketplace connecting artisans and brands with global buyers.
- Direct showcase and retail
- Collector and retailer connections
Strategic Partnerships
Building the Future, Together
Civic & Cultural
- Tourism departments
- Cultural bodies
- Heritage partners
Trade & Commerce
- Chambers of Commerce
- Corporate sponsors
- Trade boards
Hospitality & Academia
- Heritage properties
- Design schools
- Universities
Why Join the Council?
Membership Benefits
For artisans, designers, and brands ready to grow with The Runway Diaries.
01 Visibility & Showcasing
Priority access to the annual festival, runway shows, and curated exhibitions.
02 Exhibitions & Popups
Premium popup placements and retail moments that put your work in front of buyers and collectors.
03 Key Collaborations
Strategic partnerships with government and the private sector across Jammu and Kashmir.
04 Commercial Growth & B2B Networking
Design Bazaar retail space, corporate leads, hospitality groups, and interstate buyers.
05 Scaling Your Brand
Mentorship and upscaling support to grow from local craft to export-ready scale.
Leadership
Kuwarani Ritu Singh
Founder & Director
Member of the Erstwhile Royal Family of J&K
Over 35 years in commerce, education, and hospitality. A custodian of heritage unifying designers and artisans for global recognition.
Ankita Bansal
Co-Founder
Entrepreneur & Technology Specialist
Expertise in technology and event management, driving operational excellence and commercial growth for the platform.
Design. Create. Collaborate. Celebrate.
Building the creative economy of J&K.